![]() ![]() He believes Asana can play a role in shoring up that sense of belonging: Giving teams shared ownership of how they work together is especially crucial at a time when many co-workers no longer share a workplace, says Hood. This can now be used to measure and optimize workflow performance over time, so that teams can identify where they can smooth out bottlenecks and achieve goals more effectively. The final feature in last week's announcement brings trend analysis to Asana's reporting tool. The library of reusable workflow templates is also expanding, with contributions from a number of Asana's enterprise customers and partners. Once an expanded developer toolkit ships in the coming months, partners and customers will also be able to add their own apps. ![]() The first integrations available at launch are with survey form builder Jotform and virtual whiteboard app Miro, while Google Drive will follow soon. Whereas most of the existing third-party app integrations connect workflow and data into the platform, these new App Components connect third-party apps directly into the Asana user experience. The second element of the announcement is the addition of new UI components to the workflow builder. ![]() The customizable dashboard is set to add more features in the coming months, such as recommending projects to follow and tracking tasks that have been assigned to colleagues. We, in software, are able to bring that to life, because we have a view on both of those pieces now. The time-tested best practice for an individual to prioritize their work is on the axis of importance and urgency. Last week's announcements introduced a new intelligent dashboard called Asana Home, which presents upcoming work in the context of projects, dependencies and goals, and uses the work graph data to help prioritize what to do next. Because we have this, we're able to democratize what was offered to only larger organizations for their most core workflows, and we're able to make it flexible and easy to use for teams, small and large, no matter where they're working - at home or in the office - and connect up all the tools that they use to do that job well. We have the power of the work graph, with lots of different views into how work actually gets done. It is able to do this because its Work Graph data model acts as the system of record for key metrics about projects, teams, workflows and company goals, coupled with an accessible but enterprise-scale workflow builder. What Asana offers is a place where people can track and manage how their own and others' work fits into all of the tasks and projects they're involved in across an organization. I think that shows that CIOs are seeing this as a real focus area in order to modernize their business. And now let's say they're involved in the vast majority. Hood says:īefore the pandemic, IT was only involved in maybe 20% of the deals that went on with Asana customers. Growing awareness of these challenges has intensified in the wake of the pandemic, and finding solutions has become a much bigger priority for IT leaders. You don't have transparency into how the work is actually coming along, and you don't know how your pieces fit into the broader scope. It's sort of a low-trust environment, where somebody does some work, people don't know that that work is done, so there's a lot of email and chat messages to say, 'Hey, is this done? Why does this not look right?'. Alex Hood, Chief Product Officer at Asana, explains:Īll these teams need to work together, but they don't have a standard method of doing it. This kind of cross-functional teamwork is where the fragmentation is greatest, with awkward hand-offs from one team to another and each team using different digital tools to do its work. This is the gap that work management vendor Asana aims to fill with a set of features announced last week called Asana Flow.Īsana sees its sweet spot in co-ordinating work that flows between different functions in an organization. We need some way of joining up all these different fragments and putting them in order. We use more and more apps but they aren't well co-ordinated we can interact more easily with co-workers yet we are separated across time and distance we can react to what's happening in real time but struggle to prioritize what's important. One of the paradoxes of today's digitally connected work is that it can lead to disruptive fragmentation. ![]()
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